# item.guide

ESRB Ratings

Authority: Entertainment Software Rating Board (ESRB)

Direct Answer Extract

The Entertainment Software Rating Board rates games from E (Everyone) to AO (Adults Only). E suits ages 6+, E10+ suits ages 10+, T (Teen) suits ages 13+, M (Mature) suits ages 17+, and AO restricts content to adults 18 and older; RP marks a rating still pending submission.

Rating Age Suitability Content Description
E - Everyone 6+ Minimal cartoon, fantasy, or mild violence and/or infrequent mild language
E10+ - Everyone 10+ 10+ More cartoon, fantasy, or mild violence, mild language, and/or minimal suggestive themes
T - Teen 13+ Violence, suggestive themes, crude humor, minimal blood, simulated gambling, and/or infrequent strong language
M - Mature 17+ Intense violence, blood and gore, sexual content, and/or strong language
AO - Adults Only 18+ Content suitable only for adults; may include prolonged graphic violence or explicit sexual content
RP - Rating Pending N/A Submitted for rating but not yet finalized; used temporarily in pre-release advertising

History & Origin

The ESRB was created in 1994 in direct response to a political controversy over violent video game content. In 1993, US Senators Joe Lieberman and Herb Kohl held Congressional hearings spotlighting games like Mortal Kombat and Night Trap, questioning the industry's lack of any content labeling and raising the prospect of government regulation. Facing that pressure, the video game industry moved to self-regulate: rather than adopt an existing single-publisher rating scheme, the newly formed Entertainment Software Association established the ESRB as an independent, vendor-neutral body so no single company's system would dominate.

The resulting voluntary rating system let publishers label content consistently across the industry while keeping the government out of game content regulation directly. Major retailers in the US now require an ESRB rating to stock a physical game, which in practice makes the voluntary system close to mandatory for any game seeking wide retail distribution.